Discover St Neots, represents the town on two important regional working groups established by the Cambridgeshire & Peterborough Combined Authority, helping to ensure St Neots has a voice in shaping the future of heritage, tourism, and culture across the region.

Heritage and tourism working group

Discover St Neots is a member of the Heritage and Tourism Working Group, which was set up to support the Mayoral pledge of creating a strong sense of place and cultural identity across Cambridgeshire and Peterborough. The group brings together stakeholders from the cultural, creative, and heritage sectors to align strategies, share knowledge, and foster collaboration across the region.

Discover St Neots’s role involves contributing insight into local cultural and creative sector needs, supporting cross-regional partnerships, and providing input into policy discussions and strategy development. Crucially, he represents the interests of St Neots within the group — ensuring that the town’s voice is heard and that there is effective communication between the regional agenda and local networks.

LVEP working group

Discover St Neots also sits on the LVEP Working Group, which is applying for local Visitor Economy Partnership (LVEP) status through Arts Council England. Achieving LVEP status would formally establish Cambridgeshire and Peterborough as a destination of choice on both the national and international stage — unlocking support, investment, and profile that benefits towns like St Neots across the whole region.

LVEPs are a nationally recognised framework championed by VisitEngland, designed to bring together local authorities, destination management organisations, and tourism businesses to develop joined-up strategies that sustainably grow the visitor economy.

What this means for St Neots

“St Neots has a compelling story to tell,” said Discover St Neots. “Our history, our riverside, our independent businesses — these are exactly the kinds of assets that make a destination worth visiting. Being part of these working groups means we can make sure St Neots is properly represented as the region builds its cultural and tourism vision.”

This work is at the heart of what Discover St Neots is all about—championing the town, connecting it to wider opportunities, and making sure it stands alongside the region’s larger destinations.

We’ll keep you updated as both initiatives develop. If you’re a local business or organisation and would like to find out more, please get in touch.